Local Search is not a new thing, actually it dates back to the Yellow Pages Directories. What is new now is online Local Search (Google Places Search). Local Search has become extremely important as it is now integrated with normal searches based on the area where you are located.
Get first page Google Rankings without a Website!
Anyone can list their business or Service in a matter of minutes on Google Places at www.google.co.za/places
However you need to ensure that your listing is optimised correctly so that you obtain all the FREE traffic that an Optimised Google Places listing will bring you. Web SEO will handle your Google Places Optimisation so that your company will reap the benefits on “Local Search”.
eg. If you search for plumbers on google standard search, the Google Places listings will be included in these searches. Local Search can drive thousands of very QUALIFIED visitors monthly. These are visitors who know exactly what they’re looking for!